Knowledge Management | Technical Writing | Marketing
Experienced Content Marketing Manager & Technical Writer
Great writing is about more than just words on a page. Great writing inspires, informs and sells. Your path to your next valued client begins with a message that's targeted to your specific audience, not some generic "customer" that has no basis in your sales or service reality. You need someone that's experienced in identifying your potential customers' pain points, targeting markets, targeting verticals, and crafting a clear message that informs employees and inspires potential customers to become valued, long-term clients.
As an experienced writing and marketing professional with over 20 years of experience in both the Business-to-Business (B2B) and Direct-to-Consumer (B2C) environments, Dina understands the complexities of content marketing, knowledge management, technical writing and SEO copywriting from all angles. Dina excels at researching complex, technical material so she can translate that information into simple, easy-to-understand content that is tailored for your target audience.
Dina will utilize her content marketing management, knowledge management and technical writing expertise to target your audience, deliver your message, and make each customer contact count.
Content and Knowledge Management
Dina comes from a do-it-yourself-or-it-doesn't-get-done type of environment, so she's used to getting her hands dirty. She enjoys research and delves in to each new project to build her expertise. She'll research your product, industry, and competitors to pinpoint which of your customers' pain points provide the biggest opportunities for your firm. She'll identify gaps in your current content and help you prioritize and focus your marketing strategy for the greatest impact.
Dina creates content that:
- is easy to find and understand
- captures and holds attention
- increases engagement and traffic
- builds new and maintains existing customer relations
- supplements and enhances your overall marketing promise
- delivers the results you need to drive your business forward and achieve the next level of success
Professional Copywriting, Technical Writing, Knowledge Management & Content Marketing Services
Dina is more than just a copywriter or technical writer. She's a content marketing and knowledge management specialist who has done her own technical writing, copywriting, editing, and graphics design work for years.
Services include:
- Knowledge mangement
- Technical writing & editing
- Marketing & communications writing & editing
- SEO-optimized web copy
- Content management
- Brand strategy
- Market research
- Press releases
- Blog posts
- Case studies
- White papers
- Social media
- Video scripts
- Articles
- Brochures
- eBooks
- Advertisements
- Newsletters
- User guides
- How-to manuals
- Technical documentation
- Knowledge articles
- Proposals
- Presentations
- Annual reports
- RFP/RFQ/RFI/RFx responses
- Banners
- Event documentation
- Learning and development (L&D)
- Training
- Marketing consultation, planning & budgeting
Sometimes you need an expert to provide you with marketing insight; sometimes you just require a brochure or user manual before your next big event. Whether you have a long-term marketing research project or just need a quick turnaround for a blog post or press release, Dina Downey can provide the content marketing and writing services you need to achieve your business goals.
Why settle for just a copywriter when you can have so much more? Contact Dina today for project-based or full time employment.
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